TARGET MARKETING

KELLER WILLIAMS REALTY SIGN

A distinctive KELLER WILLIAMS REALTY "For Sale" sign is usually placed on a property being marketed, displaying the office phone number. This allows the sales associate to pre-qualify potential purchasers from telephone inquiries. Marketing research indicates that signs lead to 15% of today's residential transactions. In the event signs are inappropriate, the professionals at Keller Williams Realty may utilize other effective strategies.

PRINTED MATERIALS

Keller Williams Realty's marketing department may prepare either a two-color or four-color brochure or flyer for your property which is distributed to potential purchasers, other brokers, and carefully selected mailing lists. Professional photography or artist renderings may accent a property's marketing brochure. Brochures may feature interior and/or exterior views. The text is carefully prepared to highlight your property's most important qualities.

DIRECT MAIL

Keller Williams Realty's computerized direct mail program introduces properties to potential purchasers. Advertising materials are targeted to select marketing areas to attract the interest of the most qualified buyers.

OPEN HOUSES

At a client's convenience, Keller Williams Realty often suggests that a home be held open to further market the listing. This strategy allows exposure to local residents and out-of-area purchasers who may be shopping for a property without professional assistance.

BROKER OPEN HOUSE

In order to familiarize brokers with a property, broker previews may be held both specifically for Keller Williams Realty sales associates and for the local real estate brokerage community.