1. Serious buyers look
in the price range that has been determined
by their down payment and monthly payment
ability. Unless your property is
priced correctly the down payment and monthly
payment requirements will not be competitive.
2. A buyer who is seriously
looking soon becomes very knowledgeable in
his price range. An unreasonable asking price
only discourages him from looking and considering
the property.
3. Buyers purchase by comparison,
and a property priced above the competition does
not "Compare" favorably. Inviting a buyer to make
an offer could indicate a fair price has not been
established.
4. If you plan to adjust your price at the time
of a sale, why not adjust the price now to attract
serious buyers? This often places you in the favorable
position of having more than one buyer interested
in your property.
5. It is very difficult to obtain
a reasonable offer on an overpriced property.
The buyer feels he should be just as unreasonable
in his offer as the seller is in his asking price.
6. Offers are much easier to obtain
on a reasonably priced property. You can then
choose which offer to accept with no obligation
to one that does not meet your requirements.
7. It is a mistaken idea to think
that you will get more for a property by asking
more. You usually get less, because fewer buyers
will consider it; the right buyers will not see
it; and it usually stays on the market so long
that it tends to become "shop worn."
8. To obtain proper market exposure,
it is an absolute necessity to be competitive
in price, terms, and condition with similar
properties that are selling in your area.
9. If you are a serious seller, why
not price your property at market, and attract
serious buyers? You will stand a much better
chance of getting full market value, and your
property will sell much sooner.